Adidas Hopes Its World Cup Moment Can Drive U.S.
Nearly everything on the field on Sunday will bear the German company’s logo.
Bjorn Gulden, the chief executive, says he “couldn’t have scripted it better.”
More details are emerging as this story continues to develop. Stay with Banking With Billy for ongoing coverage and analysis.
Why it matters: Adidas Hopes Its World Cup Moment Can Drive U.S.
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